Internal links are free authority. Measure them.

We run internal-linking experiments on real sites and publish the before and after: crawl stats, impressions, and rankings.

Get the experiment log
πŸ•ΈοΈ

Architecture tests

Flattening crawl depth, hub pages, and silo experiments, with GSC data attached.

βš“

Anchor studies

What anchor variation does inside your own site, measured across template changes.

🧭

Orphan hunts

Finding pages with zero internal links and what happens when you connect them.

Get the experiment log

A short internal-linking experiment write-up, twice a month. Free.

Free. Unsubscribe anytime. Β· Privacy

Questions

Do you sell SEO services?

No. LoftLink is an editorial log of experiments. We publish methods and numbers; we do not sell audits or placements.

What sites do you test on?

Small content sites we control, so changes are isolated and honestly attributable.

Is this about backlinks?

No, that is a different discipline. LoftLink is only about links within one site.

How often do you publish?

Twice a month by email. Selected write-ups get archived here later.